{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260721_b2b-marketing-connect2026","canonical_url":"https://www.tech42.co.kr/%ed%98%84%ec%9e%a5-%ec%a2%8b%ec%9d%80-%ec%a0%9c%ed%92%88%eb%a7%8c%ec%9c%bc%eb%a1%a0-%eb%b6%80%ec%a1%b1%ed%95%98%eb%8b%a4ai%c2%b7%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%8b%9c%eb%8c%80-b2b-%eb%a7%88/?utm_source=rss&utm_medium=rss&utm_campaign=%25ed%2598%2584%25ec%259e%25a5-%25ec%25a2%258b%25ec%259d%2580-%25ec%25a0%259c%25ed%2592%2588%25eb%25a7%258c%25ec%259c%25bc%25eb%25a1%25a0-%25eb%25b6%2580%25ec%25a1%25b1%25ed%2595%2598%25eb%258b%25a4ai%25c2%25b7%25eb%258d%25b0%25ec%259d%25b4%25ed%2584%25b0-%25ec%258b%259c%25eb%258c%2580-b2b-%25eb%25a7%2588","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"황정호 기자","published_at":"2026-07-21T23:35:07.000Z","updated_at":null,"language":"en","article_type":"feature","originality":"self_produced"},"content":{"headline":"[On-site] Good Products Alone Aren't Enough...New Formula for B2B Marketing in the Age of AI and Data","summary":"At the 'CONNECT 2026' event hosted by Metel, Kim Joseph, CEO of Metel, Jeong Man-gi, Chairman of the Korea Industrial Alliance Forum, Ryu Jeong-hun, President of Clobot, and Lee Sook-jin, CBO of 3billion, discussed B2B overseas sales strategies in the age of AI and data. 300 representatives and staff from 180 companies attended the event, and a new export approach centered on connection, trust, and end customers was emphasized.","topics":["b2b marketing","overseas sales","ai","data","exports"],"geography":["KR"],"entities":[{"name":"Metel","canonical_id":"corp:kr:maetel","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"Kim Joseph","canonical_id":"person:kr:kim-joseph","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"Jeong Man-gi","canonical_id":"person:kr:jung-mangi","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"Korea Industrial Alliance Forum","canonical_id":"org:kr:korea-industry-alliance-forum","type":"organization","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Ryu Jeong-hun","canonical_id":"person:kr:ryu-junghoon","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"Clobot","canonical_id":"corp:kr:clobot","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Doosan Robotics","canonical_id":"corp:kr:doosan-robotics","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Lee Sook-jin","canonical_id":"person:kr:lee-sukjin","type":"person","role_in_article":"quoted","metadata":{"ticker":null,"parent":null}},{"name":"3billion","canonical_id":"corp:kr:3billion","type":"company","role_in_article":"primary_subject","metadata":{"ticker":null,"parent":null}},{"name":"LG Electronics","canonical_id":"corp:kr:lg-electronics","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Lee Hyun-woo","canonical_id":"person:kr:lee-hyunwoo","type":"person","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Kang Yun-jeong","canonical_id":"person:kr:kang-yunjung","type":"person","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Deloitte Communications","canonical_id":"corp:kr:deloitte-communications","type":"company","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}},{"name":"Thailand","canonical_id":"location:th:thailand","type":"location","role_in_article":"mentioned","metadata":{"ticker":null,"parent":null}}],"claims":[{"id":"c1","statement":"300 representatives and staff in overseas sales, marketing, and new business from 180 companies across manufacturing, industrial materials, bio, healthcare, and climate tech attended the 'CONNECT 2026' event hosted by Metel.","as_of":"2026-07","as_of_explicit":true,"as_of_raw":"the 15th","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":180,"unit":"companies","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c2","statement":"Ryu Jeong-hun, President of Clobot, said that during his time at Doosan Robotics, collaboration with a local partner in Thailand led to the supply of about 300 robots, and that the partner later grew into a major dealer.","as_of":"2026-07","as_of_explicit":false,"as_of_raw":"July 2026","source_type":"unnamed_source","comparison":null,"type":"fact","figures":{"value":300,"unit":"units","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c3","statement":"In the U.S. market, they secured a dealer who had previously sold more than 100 units per year of a competitor's products, but contrary to expectations, sales amounted to only around 10 units per year, and the dealership was eventually terminated about two years later.","as_of":"2026-07","as_of_explicit":false,"as_of_raw":"about two years later","source_type":"unnamed_source","comparison":null,"type":"fact","figures":{"value":10,"unit":"units_per_year","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c4","statement":"3billion achieved approximately ₩10 billion in revenue within five years.","as_of":"2026-07","as_of_explicit":false,"as_of_raw":"within five years","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":10000000000,"unit":"KRW","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c5","statement":"3billion established contact points with about 2,000 customers across 70 countries.","as_of":"2026-07","as_of_explicit":false,"as_of_raw":"within five years","source_type":"company_disclosure","comparison":null,"type":"fact","figures":{"value":2000,"unit":"customers","approximate":true,"converted":null},"expiry_hint":null,"insight":null},{"id":"c6","statement":"For Clobot, the initial three years or so, from when they first began sending cold emails until meaningful results appeared, were a very difficult period.","as_of":"2026-07","as_of_explicit":false,"as_of_raw":"the initial three years or so","source_type":"unnamed_source","comparison":null,"type":"opinion","figures":{"value":3,"unit":"years","approximate":true,"converted":null},"expiry_hint":null,"insight":{"analyst_name":"이숙진","analyst_affiliation":"쓰리빌리언","confidence":"medium","forecast_horizon":null,"sentiment":"neutral","reasoning":"A retrospective account based on experience showing that the initial cold email strategy took a long time to produce results, but was followed by subsequent growth"}},{"id":"c7","statement":"Chairman Jeong Man-gi emphasized that going forward, data accumulation capability and digital trustworthiness could become important variables in corporate competitiveness.","as_of":"2026-07","as_of_explicit":false,"as_of_raw":"going forward","source_type":"government_official","comparison":null,"type":"opinion","figures":null,"expiry_hint":null,"insight":{"analyst_name":"정만기","analyst_affiliation":"한국산업연합포럼","confidence":"medium"}}],"ai_emotional_context":{"valence":0,"arousal":0,"primary_emotions":[],"secondary_emotions":[],"emotional_triggers":[]},"image":{"url":"https://onjblseywainslkhvkav.supabase.co/storage/v1/object/public/article-images/4c5d0eda-772c-4253-9ca9-d89dac0efedf.jpg","alt":"메텔이 개최한 '커넥트 2026' 디지털 해외영업 컨퍼런스 무대 스크린에 B2B 수출 기업을 위한 새로운 글로벌 영업 공식이라는 문구가 표시되어 있다.","caption":"B2B 해외영업의 변화를 논의하는 자리가 지난 15일 서울 코엑스에서 열렸다. 링크드인(LinkedIn) 기반 글로벌 고객 발굴 및 디지털 해외영업 인프라 기업 메텔(maetel)이 개최한 ‘CONNECT 2026’이다. (사진=테크42)","source":"first_img","alt_status":"auto"}},"provenance":{"source_chain":["primary_reporting"],"original_source_url":null,"related_articles":[]},"temporal":{"freshness":"recent","next_update_expected":null},"access":{"license":"neupai_standard","attribution_required":true,"structured_data":"free","full_text_available":false,"full_text_access":null}}