{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260929_search-is-dead-2026-marketing","canonical_url":"https://www.tech42.co.kr/%ea%b2%80%ec%83%89%ec%9d%80-%ec%a3%bd%ec%97%88%eb%8b%a4-%ea%b5%ac%ea%b8%80%eb%8f%84-%ec%9d%b8%ec%a0%95%ed%95%9c-2026%eb%85%84-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-%ec%82%b4%ec%95%84/?utm_source=rss&utm_medium=rss&utm_campaign=%25ea%25b2%2580%25ec%2583%2589%25ec%259d%2580-%25ec%25a3%25bd%25ec%2597%2588%25eb%258b%25a4-%25ea%25b5%25ac%25ea%25b8%2580%25eb%258f%2584-%25ec%259d%25b8%25ec%25a0%2595%25ed%2595%259c-2026%25eb%2585%2584-%25eb%25a7%2588%25ec%25bc%2580%25ed%2584%25b0%25eb%2593%25a4%25ec%259d%25b4-%25ec%2582%25b4%25ec%2595%2584","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"김광우 기자","published_at":"2026-09-29T23:55:53.000Z","updated_at":null,"language":"en","article_type":"analysis","originality":"self_produced"},"content":{"headline":"Search Is Dead, Even Google Admits It: How Marketers Can Survive 2026","summary":"In 2026, the digital marketing industry faces a crisis as the traditional search advertising model collapses due to the rise of zero-click search, the emergence of AI agents, and stronger privacy protections. Marketers must survive through GEO (Generative Engine Optimization), contextual targeting, creator mix strategies, and a shift toward retail media networks (RMNs).","topics":["digital marketing","ai","search engine optimization","retail media","data privacy"],"geography":["KR","US","GLOBAL"],"entities":[{"name":"Google","canonical_id":"corp:us:google","type":"company","role_in_article":"primary_subject","metadata":{"ticker":"GOOGL","parent":null}},{"name":"SparkToro","canonical_id":"corp:us:sparktoro","type":"company","role_in_article":"source","metadata":{"ticker":null,"parent":null}},{"name":"Seer 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