{"@context":"https://neupai.io/schema/v0.2","@type":"StructuredNewsArticle","identity":{"article_id":"tech42_20260929_search-is-dead-2026-marketing","canonical_url":"https://www.tech42.co.kr/%ea%b2%80%ec%83%89%ec%9d%80-%ec%a3%bd%ec%97%88%eb%8b%a4-%ea%b5%ac%ea%b8%80%eb%8f%84-%ec%9d%b8%ec%a0%95%ed%95%9c-2026%eb%85%84-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-%ec%82%b4%ec%95%84/?utm_source=rss&utm_medium=rss&utm_campaign=%25ea%25b2%2580%25ec%2583%2589%25ec%259d%2580-%25ec%25a3%25bd%25ec%2597%2588%25eb%258b%25a4-%25ea%25b5%25ac%25ea%25b8%2580%25eb%258f%2584-%25ec%259d%25b8%25ec%25a0%2595%25ed%2595%259c-2026%25eb%2585%2584-%25eb%25a7%2588%25ec%25bc%2580%25ed%2584%25b0%25eb%2593%25a4%25ec%259d%25b4-%25ec%2582%25b4%25ec%2595%2584","ai_url":null,"publisher":{"name":"테크42","domain":"www.tech42.co.kr","type":"online"},"author":"김광우 기자","published_at":"2026-09-29T23:55:53.000Z","updated_at":null,"language":"ko","article_type":"analysis","originality":"self_produced"},"content":{"headline":"검색은 죽었다 구글도 인정한 2026년, 마케터들이 살아남는 법","summary":"2026년 디지털 마케팅 업계는 제로 클릭 검색 증가와 AI 에이전트의 부상, 개인정보 보호 강화로 인해 기존 검색광고 모델이 무너지는 위기에 직면했다. 마케터들은 GEO(생성형 엔진 최적화), 문맥 타겟팅, 크리에이터 믹스 전략, 그리고 리테일 미디어 네트워크(RMN)로의 전환을 통해 생존해야 한다.","topics":["디지털마케팅","AI","검색엔진최적화","리테일미디어","개인정보보호"],"geography":["KR","US","GLOBAL"],"entities":[{"name":"구글","canonical_id":"corp:us:google","type":"company","role_in_article":"primary_subject","metadata":{"ticker":"GOOGL","parent":null}},{"name":"SparkToro","canonical_id":"corp:us:sparktoro","type":"company","role_in_article":"source","metadata":{"ticker":null,"parent":null}},{"name":"시어 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기록했다","as_of":"2026","as_of_explicit":false,"as_of_raw":"2026년","source_type":"media_report","comparison":null,"type":"fact","figures":{"value":8,"unit":"ratio","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c11","statement":"단일 메가 인플루언서를 기용했을 때보다 총 도달률은 2배, 참여율은 3배 높았고 비용은 절반 수준이었다","as_of":"2026","as_of_explicit":false,"as_of_raw":"2026년","source_type":"media_report","comparison":null,"type":"fact","figures":{"value":3,"unit":"ratio","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c12","statement":"한 생활용품 브랜드는 구글 광고에서 RMN으로 예산을 이동한 뒤 전환율이 40% 증가했다고 밝혔다","as_of":"2026","as_of_explicit":false,"as_of_raw":"2026년","source_type":"media_report","comparison":null,"type":"fact","figures":{"value":40,"unit":"%","approximate":false,"converted":null},"expiry_hint":null,"insight":null},{"id":"c13","statement":"쇼퍼블 비디오 시장은 2033년까지 연평균 17.1% 성장할 것으로 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